Contributing a point of view which advocates for the users.
Topics:
User Experience
UX
User Studies
User Research
Anthony Todd
I’m an advocate for the user. I can facilitate studies on engagement, usability, and test any friction points to give us a clear look at the user’s motivation, intent, and interaction patterns. I can share my point of view of “What are users saying?”, “What’s the starting point?”, “What’s the reasoning?”, and “What phase of the journey?”.
As mentioned in my user interface notes, I can also compliment these skills with my abilities to wireframe, prototype, and iterate on designs. I have followed various relevant frameworks (JTBD, Lean UX, etc), while collaborating closely with stakeholders of other teams. I firmly believe that any extra effort towards a product’s experience adds value.
I'm open to joining a team where great UX is a strategic advantage. I can bring my expertise in research-driven design and collaborating with cross-teams, then plan ways of making an impact with thoughtful strategy, design leadership, and planning out measurable outcomes.
Sound good? Let’s connect.
Case Study
How are users responding?
User One
User Feedback
“I didn’t realize what I was missing until it was over.”
Why are they saying this?
Hypothesis: The trial fails to deliver its most compelling features early enough in the user journey. Looker data showed that 78% of non-converting users never accessed the feature most associated with retention.
User Two
User Feedback
"It felt like there was plenty of time, so I didn’t rush."
Why are they saying this?
Hypothesis: Without time-bound nudges or progress indicators, urgency to explore is low. Maze prototype testing revealed that adding a visible “trial day counter” increased feature exploration by 12% in task completion studies.
User Three
User Feedback
"I wasn’t sure how this would fit into my routine."
Why are they saying this?
Hypothesis: The trial lacks contextual onboarding that demonstrates integration into daily workflows. Survey data showed that users who could not connect the product to an existing pain point were 3.5x less likely to convert.
Where can we help users first?
First Priority
What part of the user journey?
First session
Potential Strategy?
Deliver the “aha” moment earlier:
Guide new users directly into the core value workflow within the first 10 minutes, using progressive onboarding that rewards early completion with immediate results.
Second Priority
What part of the user journey?
ongoing trial period
Potential Strategy?
Build urgency and pacing into the trial:
Introduce a visible countdown and milestone prompts to encourage regular use. Remind users when high-value features remain untried.
Third Priority
What part of the user journey?
Mid-trial engagement
Potential Strategy?
Contextualize value to everyday needs:
Surface case studies, role-relevant examples, and in-app scenarios to help users picture the product’s role in their own workflow before the trial ends.
What are users saying?
Best Case
What outcome are we hoping for?
the best outcome is that users not only convert at a higher rate but also feel a clear sense of value within the first few sessions. This would mean seeing more organic advocacy, reduced reliance on trial-end discounts, and a stronger emotional connection to the product.
Worst Case
What outcomes should we try to avoid?
Changes drive more early engagement but fail to improve conversions, leading to wasted engineering and design resources without measurable revenue impact.
Being Prepared
What should we be prepared for?
Keep an eye on post-upgrade churn to ensure that urgency-driven conversions lead to lasting satisfaction rather than short-lived usage.
Assorted Work
Product Design
Full Time Work
Portfolio Samples
I'm currently open to full-time roles and freelance collaborations. If my work feels like a good fit for your team or project, feel free to reach out! Also, follow along on my social channels to see what I’m working on next.
Creating
and
collaborating
locally
in
Crested
Butte,
Colorado.
Anthony Todd’s Accumulating
Collection of Design Work
User
Experiences
Full Time Work
Contributing a point of view which advocates for the users.
Topics:
User Experience
UX
User Studies
User Research
Anthony Todd
I’m an advocate for the user. I can facilitate studies on engagement, usability, and test any friction points to give us a clear look at the user’s motivation, intent, and interaction patterns. I can share my point of view of “What are users saying?”, “What’s the starting point?”, “What’s the reasoning?”, and “What phase of the journey?”.
As mentioned in my user interface notes, I can also compliment these skills with my abilities to wireframe, prototype, and iterate on designs. I have followed various relevant frameworks (JTBD, Lean UX, etc), while collaborating closely with stakeholders of other teams. I firmly believe that any extra effort towards a product’s experience adds value.
I'm open to joining a team where great UX is a strategic advantage. I can bring my expertise in research-driven design and collaborating with cross-teams, then plan ways of making an impact with thoughtful strategy, design leadership, and planning out measurable outcomes.
Sound good? Let’s connect.
Case Study
How are users responding?
User
One
User Feedback
“I didn’t realize what I was missing until it was over.”
Why are they saying this?
Hypothesis: The trial fails to deliver its most compelling features early enough in the user journey. Looker data showed that 78% of non-converting users never accessed the feature most associated with retention.
User
Two
User Feedback
"It felt like there was plenty of time, so I didn’t rush."
Why are they saying this?
Hypothesis: Without time-bound nudges or progress indicators, urgency to explore is low. Maze prototype testing revealed that adding a visible “trial day counter” increased feature exploration by 12% in task completion studies.
User
Three
User Feedback
"I wasn’t sure how this would fit into my routine."
Why are they saying this?
Hypothesis: The trial lacks contextual onboarding that demonstrates integration into daily workflows. Survey data showed that users who could not connect the product to an existing pain point were 3.5x less likely to convert.
Where can we help users first?
First
Priority
What part of the user journey?
First session
Potential Strategy?
Deliver the “aha” moment earlier:
Guide new users directly into the core value workflow within the first 10 minutes, using progressive onboarding that rewards early completion with immediate results.
Second
Priority
What part of the user journey?
ongoing trial period
Potential Strategy?
Build urgency and pacing into the trial:
Introduce a visible countdown and milestone prompts to encourage regular use. Remind users when high-value features remain untried.
Third
Priority
What part of the user journey?
Mid-trial engagement
Potential Strategy?
Contextualize value to everyday needs:
Surface case studies, role-relevant examples, and in-app scenarios to help users picture the product’s role in their own workflow before the trial ends.
What are users saying?
Best
Case
What outcome are we hoping for?
the best outcome is that users not only convert at a higher rate but also feel a clear sense of value within the first few sessions. This would mean seeing more organic advocacy, reduced reliance on trial-end discounts, and a stronger emotional connection to the product.
Worst
Case
What outcomes should we try to avoid?
Changes drive more early engagement but fail to improve conversions, leading to wasted engineering and design resources without measurable revenue impact.
Being
Prepared
What should we be prepared for?
Keep an eye on post-upgrade churn to ensure that urgency-driven conversions lead to lasting satisfaction rather than short-lived usage.
Assorted Work
Product Design
Full Time Work
Portfolio Samples
I'm currently open to full-time roles and freelance collaborations. If my work feels like a good fit for your team or project, feel free to reach out! Also, follow along on my social channels to see what I’m working on next.
Creating
and
collaborating
locally
in
Crested
Butte,
Colorado.
Anthony Todd’s Accumulating
Collection of Design Work
User Experiences
Full Time Work
Topics:
User Experience
UX
User Studies
User Research
Anthony Todd
I’m an advocate for the user. I can facilitate studies on engagement, usability, and test any friction points to give us a clear look at the user’s motivation, intent, and interaction patterns. I can share my point of view of “What are users saying?”, “What’s the starting point?”, “What’s the reasoning?”, and “What phase of the journey?”.
As mentioned in my user interface notes, I can also compliment these skills with my abilities to wireframe, prototype, and iterate on designs. I have followed various relevant frameworks (JTBD, Lean UX, etc), while collaborating closely with stakeholders of other teams. I firmly believe that any extra effort towards a product’s experience adds value.
I'm open to joining a team where great UX is a strategic advantage. I can bring my expertise in research-driven design and collaborating with cross-teams, then plan ways of making an impact with thoughtful strategy, design leadership, and planning out measurable outcomes.
Sound good? Let’s connect.
Case Study
How are users responding?
User
One
User Feedback
“I didn’t realize what I was missing until it was over.”
Why are they saying this?
Hypothesis: The trial fails to deliver its most compelling features early enough in the user journey. Looker data showed that 78% of non-converting users never accessed the feature most associated with retention.
User
Two
User Feedback
"It felt like there was plenty of time, so I didn’t rush."
Why are they saying this?
Hypothesis: Without time-bound nudges or progress indicators, urgency to explore is low. Maze prototype testing revealed that adding a visible “trial day counter” increased feature exploration by 12% in task completion studies.
User
Three
User Feedback
"I wasn’t sure how this would fit into my routine."
Why are they saying this?
Hypothesis: The trial lacks contextual onboarding that demonstrates integration into daily workflows. Survey data showed that users who could not connect the product to an existing pain point were 3.5x less likely to convert.
Where can we help users first?
First
Priority
What part of the user journey?
First session
Potential Strategy?
Deliver the “aha” moment earlier:
Guide new users directly into the core value workflow within the first 10 minutes, using progressive onboarding that rewards early completion with immediate results.
Second
Priority
What part of the user journey?
ongoing trial period
Potential Strategy?
Build urgency and pacing into the trial:
Introduce a visible countdown and milestone prompts to encourage regular use. Remind users when high-value features remain untried.
Third
Priority
What part of the user journey?
Mid-trial engagement
Potential Strategy?
Contextualize value to everyday needs:
Surface case studies, role-relevant examples, and in-app scenarios to help users picture the product’s role in their own workflow before the trial ends.
What’s the potential impact?
Best
Case
What outcome are we hoping for?
the best outcome is that users not only convert at a higher rate but also feel a clear sense of value within the first few sessions. This would mean seeing more organic advocacy, reduced reliance on trial-end discounts, and a stronger emotional connection to the product.
Worst
Case
What outcomes should we try to avoid?
Changes drive more early engagement but fail to improve conversions, leading to wasted engineering and design resources without measurable revenue impact.
Being
Prepared
What should we be prepared for?
Keep an eye on post-upgrade churn to ensure that urgency-driven conversions lead to lasting satisfaction rather than short-lived usage.
Assorted Work
Product Design
Full Time Work
Graphic Design
Freelance Work
I'm currently open to full-time roles and freelance collaborations. If my work feels like a good fit for your team or project, feel free to reach out! Also, follow along on my social channels to see what I’m working on next.
Creating
and
collaborating
locally
in
Crested
Butte,
Colorado.